There was a time, when we got what we paid for, and were happy with that. Cafes were not as ubiquitous, and we were happy drinking coffee, as and when available. The need for something extra – the ‘add on’ – had not been created. We always knew that the cake had an icing, but we never asked for some fresh fruits, as add-on.
In an age of product differentiation, value addition to any product or service, makes the customer come back for more. With quality being reproducible, it is that extra something that sets a product apart from its peers. In some cases, this extra something may account for more carbon footprints. However, the value additions that we are talking of here are to your living. These value additions are safe, environment-friendly and convenient, and the best part is that they come with little or at no extra cost. Beauty, they say, is in the eye of the beholder; ideas, we say, is in the eye of the visionary.
Some time back, with guests expected for dinner, the gas cylinder touched rock bottom. Despite several unsafe emergency maneuvers, it failed to empty the last few ounces of precious liquid. How I wished there was piped gas supply! How many times have you been rankled with inflated electric bills, the result of a faulty meter or the effects of human error? The fall-out of such an incident is not pleasant and an unwanted bother; you prayed for deliverance. That deliverance is here; pre-paid electric meter cards that can be topped-up like your cell card, based totally on pay-per-use! How does treated water supply sound? Wishful? These and many others are just examples of walking that extra mile, putting that extra effort and adding that extra value to your dream. Will you not say yes, if this is on offer?
Environmental sustainability is essential, as the dangers are real. So the best value additions happen, when we can give back to the earth what we relentlessly take from her. Sustainable energy and sustainable water are two very important areas of sustainable development. Fortunately, our city has 365 days of sunlight to make solar-enabled options a profitable, clean and green reality. So, with solar-powered street lights, you can add your effort to sustainability and save on electric bills. What do you say to a living style where rainwater will be harvested and waste water will be treated? Only that someone has already walked that extra mile for you!
As a discerning customer you know that the value of the fresh fruit on the icing will be much more than the mile you walk to get them. Your dream home is a part of this beautiful earth that you recreate to suit your blissful imagination. What if, someone had the vision to add value to your imagination? Walk that extra mile towards the vision; it’s worth it.
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